About Me

I am of the firm belief that entrepreneurship and innovation will play a pivotal role in shaping the future of South Africa's economy.

My primary aim is to contribute to the advancement and fortification of the South African business ecosystem through the provision of resources, systems, structure, and knowledge.

Having observed the trials encountered by my grandparents and parents in their business endeavors due to a dearth of knowledge, processes, systems, and structures, I was compelled to pursue an undergraduate degree in business innovation and technology.

Throughout my academic journey, I gained insights into how technology can effectively mitigate the challenges faced by my family and numerous other South African businesses, thereby impeding their realization of intended objectives.

I am currently working in academia as a lecturer in marketing and business. I believe true innovators and entrepreneurs are taught, inspired, and cultivated from a young age.

My main aim in academia is to teach critical and design thinking to influence future business leaders and innovators. In the two institutions that I attended for my undergrad (AFDA) and postgrad (VEGA) degrees, I developed a passion for academia in a creative, fast-paced, and changing environment. Completing my undergrad at AFDA was mind-blowing and changed my entire outlook on life.

Before attending AFDA, all I knew was what I saw or what I was told. During the degree, I learned about future casting, looking at future trends, and solving today's problems with immersive technologies. My postgraduate studies at VEGA taught me how to work resiliently in a fast-paced world.

The people and environments at both institutions are different, and going to both made me experience two ends of one spectrum. Because of this experience, I have loved working with students who come from all walks of life, students who are eager to learn, and seeing them grow and become part of their journey forever. It has taught me to be empathic, pay attention to detail, and work under pressure.

I am the CEO and Business Relationship Manager for In Eden & Co, a business consulting service that assists entrepreneurs in growing and running effective businesses using technology. We conduct research, recommend the perfect solution, technology, and systems, and provide knowledge for them to better run their business in the current climate. All this is towards my ultimate goal of influencing, developing, and growing South Africa and the African business ecosystem.